Why You Need This Book
Everyone in every industry and every role—yes, truly every role—has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results give you the framework to do that.
However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. Whether you’re an OKR newcomer or a pro needing a tune-up, this book is a practical guide for employees at all levels to learn how to put customers at the center, navigate uncertainty, and succeed with OKRs.