About the Authors
Jeff Gothelf
Jeff helps organizations build better products and executives build the cultures that build better products.
Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, product management and human-centered design. He is the author of Lean vs. Agile vs. Design Thinking and Forever Employable as well as two books with Josh Seiden.
Josh Seiden
A designer, strategy consultant, coach, author, and speaker, Josh helps organizations become more agile and entrepreneurial from top to bottom.
He specializes in helping clients launch new products and services that both solve real problems for customers and advance the company’s strategy. He is the author of Outcomes Over Output and two books with Jeff Gothelf.
Jeff and Josh have worked together for years helping organizations fuse strategy, customer-centricity, and evidence-based decision-making to achieve greater success. They have written two books together, the award-winning book Lean UX (now in its 3rd edition) and Sense & Respond, which was published by Harvard Business Review Press and nominated for a Thinkers50 distinction in Innovation.